Marketing

Discover effective strategies to improve your group's marketing and promotion efforts. From attracting new members and engaging volunteers to cultivating sponsorships and enhancing public image, these expert insights provide practical tips for success.

Marketing plan

Some points to consider when developing a marketing plan:

  • What is the product or service you are offering?
  • What is the problem you are solving?
  • Who is your audience?
  • What are your goals?
  • Market research – what else is happening?
  • Promotional channels and activities
  • Budget
  • Activating a campaign – developing a calendar
  • Monitoring results and adjusting activity

What are you marketing?

Be very clear about exactly what it is that you are marketing. Tips for a successful plan:

  • Know your product.
  • Are you speaking to your audience?
  • What is your unique point of difference?

Marketing goals

Be S.M.A.R.T!

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely

Design

No design experience? No problem.

Canva is the world's easiest design tool. With Canva, your entire team can create professional graphics in real-time - on any device, anywhere in the world.

Did you know Canva offers free Canva Premium account for not-for-profit organisations?

Canva for Nonprofits has everything you need to create powerful marketing campaigns. Create social media posts, presentations, infographics, websites, reports, posters, flyers and signage. Visit Canva for Nonprofits to take advantage of this offer.

Some handy resources

Community Toolkit - Marketing Plan Template(DOCX, 31KB)

Handy Tips - Marketing for network sharing(PDF, 80KB)

Handy Tips - Marketing & Canva(PDF, 303KB)

External resources

Learn - Canva Blog
Achieve your design goals with Canva's in-depth articles and resources.

The ultimate guide to flyer design (canva.com)
Flyers are still an effective way to get the word out about your business or event—if you know how to maximise their design impact. Let’s take a look at how to design a flyer in a way that’s going to grab people’s attention, deliver key messaging, and drive real results.

Design your own trifold brochure to make an impact with customers (canva.com)
Brochures occupy that magic place between the brevity and impact of a postcard and the storytelling capacity of a booklet. The clever design of the trifold brochure gives you a huge amount of space to play with by creating six different areas. This allows you to fit a lot of information into a compact piece of marketing collateral.

 

How to create beautiful newsletters (canva.com)
It doesn’t matter what you do or what industry you’re in - you have news to share about it. Newsletters are one of the best ways to do it. But not all newsletters are created equal. To maximise the effectiveness of your email marketing, you need more than great content. You also need a great design. This article delves into everything you need to know about great email marketing design.

Back to top